Free entrance: First come, first seated

Vanilla wine? Olive matcha? Gen Z doesn't drink like previous generations. How can a wine house meet these new expectations?

Famille Ravoire, a committed négociant-éleveur, shares its answer: F.U.T.U.R.E, an unprecedented national competition inviting under-27s to create the drink of tomorrow.

On the agenda: why diversification matters, the boldest ideas received so far, and the trends shaping the future of our trade.