Discover the ultimate wine experience at Wine Paris Academy

The Academy: A full wine & spirits experience

The Academy offers an opportunity to experience wine differently. Through hands-on masterclasses, innovative conferences and new wine tasting experiences, visitors have access to a rich community of forward-thinking wine professionals.


Meet internationally renowned experts, sommeliers and mixologists, and discover the latest insights that are shaping the future of the wine & spirits world. A collaborative space for learning, sparking new ideas and identifying opportunities to better navigate the challenges of an ever-evolving industry.


Your badge grants you access to all Academy sessions throughout the event!

Participant tasting wine during a session at Wine Paris Academy.
Wine industry expert giving an educational talk at Wine Paris Academy.

A new wine education

Our conferences welcome international experts to the stage to discuss wine industry insights and the latest initiatives in the world of wine.



See the conferences
A woman who is drinking a glass of wine while listening to speakers during a Wine Paris academy.

Masterclasses with renowned wine experts

This year, Wine Paris 2026 has an even more extensive programme of masterclasses offering a deep dive into specific regions and skills with the masters themselves. The 2026 full programme is now available including wine masterclasses to elevate your wine expertise.

See the masterclasses
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Wine Tech Perspectives

A focus on digital innovation and trends in the global wine market. Wine tech perspectives is a space to support companies with the technological transition, discover wine innovations and navigate new industry challenges.


See the Wine Tech Perspectives
A man who is taking a sip of wine at the Free-Tasting Zone at Wine Paris.

Exclusive wine tasting in Paris

As part of Wine Paris 2026, visitors can enjoy some of the most comprehensive wine tasting in Paris, France.


Our Free Tasting zone offers a self-served selection of wines waiting to be discovered from a wide range of producers and regions, helping you find what suits your business needs before heading to the stands.


It is an efficient way to shortlist and connect with the right contacts -because some insights can only be sparked by tasting the product itself.

See all tastings
A dozen of people gathered in the Infinite Bar, a space where bartenders & mixologist serve cocktail

Signature cocktails and spirits by top mixologists

The Infinite Bar, at Be Spirits, invites some of the best bartenders and mixologists from around the globe to showcase their talents. Witness the craft behind the most famous bartender drinks, learn tricks of the trade from the best in the business and discover infinite opportunities.






Meet all bartenders & mixologists
Red and blue balls of petanque in front of a Craft Pavilion banner.

Introducing young talented premium spirits brands

The Craft Pavilion is back at Be Spirits Paris to spotlight young talented producers.


With an extensive line-up of emerging craft spirits, ciders and RTDs showcased in a more informal setting, the Craft Pavilion promises innovative ideas and connections for importers, retailers, and HORECA buyers looking for talent with authenticity and originality.

Two women who are writing down while listening to a speaker during a masterclass at Wine Paris.

Be Spirits stage: intimate tastings and experts insights

A more intimate space, within Be Spirits Paris, designed for a comprehensive and tailored spirits experience. The Be Spirits Stage hybrid approach mixes, business-focused and practical workshops with training and tastings.


Enter the speakeasy experience to interact with leading experts in premier wine & spirits.

See all sessions on Be Spirits Stage
A woman who is drinking a glass of wine while listening to speakers during a Wine Paris academy.

Join the OFF: Paris wine and food experiences

A curated selection of more than 100 Parisian gems shortlisted by an expert committee.


Whether you’re looking for the best wine bars Paris has to offer, a relaxing bistro restaurant with authentic Italian food or a more audacious experimental cocktail spot, the OFF has you covered. Continue the wine and spirits experience beyond the expo and into the city of lights.

Discover Paris' best bars & restaurants
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INTRODUCING YOUNG TALENTED PREMIUM SPIRITS BRANDS

The Craft Pavilion is back at Be Spirits 2026 to spotlight young talented producers. With an extensive line-up of emerging craft spirits, beer, ciders and Low alcohol brands showcased in a more informal setting, the Craft Pavilion promises innovative ideas and connections for importers, retailers, and HORECA buyers looking for talent with authenticity and originality.

Explore the 2026 detailed programme

Free Tasting Area - French & International Wines
Tasting

Free Tasting Area - French & International Wines

Monday, Feb 9, 2026
9:00 AM - 7:00 PM | Europe/Paris
7.2 | Les Dégustations Libres | Hall 7.2
Sponsor (1)
+1
Free Tasting Area - Northern French Wines
Tasting

Free Tasting Area - Northern French Wines

Monday, Feb 9, 2026
9:00 AM - 7:00 PM | Europe/Paris
7.3 | Les Dégustations Libres | Hall 7.3
Sponsor (1)
+1
Wine, AI, Data: Writing the Roadmap for the Revolution
Panel Discussion

Wine, AI, Data: Writing the Roadmap for the Revolution

Monday, Feb 9, 2026
9:00 AM - 10:00 AM | Europe/Paris
7.1 | La WineTech Perspectives | Hall 7.1
Sponsor (1)
+1
Be No - Free Tasting Area
Tasting

Be No - Free Tasting Area

Monday, Feb 9, 2026
9:00 AM - 7:00 PM | Europe/Paris
2.1 | Be No Free Tasting Area | Hall 2.1
Sponsor (1)
+1

Frequently asked questions

Do I need to book Academy events in advance?
Who are the featured wine experts and mixologists?
What innovations in the wine market are highlighted at the Academy?
How does Wine Paris Academy support emerging wine talent?