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On the occasion of Wine Paris, the Distillerie Paul DEVOILLE presents its “4 Bitters” range, a modern reinterpretation of a historic spirits category. Long associated with traditional after-dinner drinking, bitters are now returning to the spotlight — as cocktail ingredients and beer pairings — driven by a new generation of producers and bartenders.
4 bitters, 4 distinct personalities
Conceived as a true aromatic palette, the range features four expressions, each built around a fruit or plant and embodied by a strong animal identity:
Bitters Designed for Modern Use
The range was created to move bitters beyond the traditional digestif and into contemporary drinking occasions:
“ With three ingredients and a glass, you can already create a signature cocktail.”
A Strong Visual Identity Serving Flavor
The illustrated labels — each featuring an animal totem — are not merely decorative. They reflect the aromatic characterof each recipe and allow immediate understanding of the range. A bold graphic approach designed for both retail shelves and back bars.
A Growing Trend
As consumers increasingly seek character, controlled bitterness and new taste experiences, bitters are reclaiming a central role. With the “4 Bitters” range, the Distillerie Paul Devoille fully embraces this movement, offering products that are expressive, educational and creative.
Contact :
Marie-Béatrice BICKEL
Distillerie de Miscault - Devoille
Tel direct : (+33) 03.89.47.28.14
marie.bickel@devoille.com
Stand :
WINE PARIS | Hall 2.2 Stand H026
