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Sunny, refined, and inclusive, Oh my Baie reinvents the wine experience with a premium 0.0% alcohol collection, blending the elegance of French vineyards with the lightness of the most beautiful Mediterranean summers.
Crafted from exceptional wines from the South of France, Oh my Baie is dealcoholised at very low temperatures to preserve its full aromatic richness.
Daughter of a wine importer and passionate about viticulture, Charlotte Burckhard conceived Oh my Baie during her second pregnancy. Unable to consume alcohol, she felt a gap in sharing celebratory moments. Rooted in her Ibiza heritage and luxury hospitality experience, she infused the brand with a sunny, modern, and international energy.
“I created Oh my Baie so that those who do not drink alcohol can fully enjoy conviviality, the elegance of wine, and the joy of being together… without compromise.”
— Charlotte Burckhard, Founder of Oh my Baie
Committed to sustainability and biodiversity, the brand prioritises responsible viticulture and reusable materials, such as its Vinolok glass stopper, a first in the alcohol-free market.
The bottles are slender with rounded forms, customizable glass stoppers, textured water-resistant labels, gold foil, and embossed varnish. Every detail is designed to elevate the table and extend the experience at home: as a vase, water carafe, or candleholder.
Oh my Baie plays with words and senses: “Baie” refers both to the grape fruit and the sunny shoreline. “Oh” hints at alcohol while suggesting delight and surprise, and the “O” as zero symbolizes the absence of alcohol. “Oh My” is also a nod to the founder’s British roots.
More than a drink, Oh my Baie is an invitation to escape: salty skin, sunset aperitifs, laughter with friends, starry summer nights… Alcohol-free wine becomes a state of mind. This chic alternative to traditional wine allows everyone to enjoy convivial moments, anytime, without compromise.
Proof that a 0.0% rosé can rival the very best!
