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After a decade of success as Wines Unearthed, founders and directors Ana Sofia de Oliveira and Judy Kendrick unveil Unsigned (styled UNSIGNED.) to reach a more global market.
Since its launch in 2015, Wines Unearthed has been a regular presence at trade fairs, with a mission to support lesser known distributors in the exhibition of their wines and spirits. However, this year, with the expansion of the company on an international scale, Wines Unearthed has rebranded as Unsigned in order to reach a more international market.
While ‘Wines Unearthed’ originally served the company’s idea of discovery, the brand now changes its name to Unsigned to reach a wider, more global audience. As ‘Wines Unearthed’s platform expanded beyond the UK market, it proved more difficult for non-English speakers to pronounce or fully understand. The company’s rebrand of Unsigned offers a more universal, easily digestible name allowing the company to connect more strongly with international markets. The official debut of Unsigned will take place at this year’s Wine Paris in February, where the company will showcase 55 producers from 18 different countries, including producers from Peru, Ireland and India.
“Unsigned reflects who we are today and where we are going,” say de Oliveira and Kendrick. “Our mission remains unchanged: to support exceptional producers and connect them with the right buyers. But our ambitions are bigger, more international and more dynamic than ever before. This rebrand gives us the clarity and strength to take that vision further.”
Expanded horizons
This international expansion is significant for Unsigned. For instance, at Wine Paris, they are showcasing wineries from Peru and India for the first time.
