The upcoming edition of Wine Paris will see Cantine Riunite & Civ unveil Ofresco, its ready-to-drink range that further consolidates the Group’s role as a leading player in wine-based products, combining enological expertise with a contemporary and innovative approach to consumption.
With a long-established presence in more than 90 countries worldwideand a strong positioning in the modern retail channel, Cantine Riunite & Civ interprets current market dynamics by expanding a segment that is increasingly central to global consumption trends: ready-to-drink beverages designed for convivial, easygoing social occasions, with a growing focus on lower or zero alcohol content.
The Ofresco range responds to a market scenario shaped by consumers who are more attentive to well-being and health-conscious choices, without compromising on pleasure, creativity and celebration. Wine-based ready-to-drink cocktails offer a balanced answer to this demand, combining freshness, accessibility and unmistakable flavours with a lighter alcohol profile.
Colour plays a key role in the identity of Ofresco. Vibrant, distinctive and immediately recognisable, colour becomes a true “ingredient” of the product, designed to speak to a younger, curious and trend-aware audience, and to stand out on the shelf within an increasingly competitive category.
The range includes classic and contemporary ready-to-drink cocktails such as Spritz, Spritz Zero, Hugo and Bellini, in 75 cl bottles, with a visually impactful and modern packaging, conceived for both everyday consumption and social moments. Alongside this format, Cantine Riunite & Civ is also testing 200 ml mini bottles in selected markets and with specific retail partners, exploring new consumption occasions and formats aligned with evolving lifestyles.
With Ofresco, Cantine Riunite & Civ reinforces its ability to translate its deep-rooted wine culture into innovative products, confirming its role as a reliable and forward-looking international player in the ready-to-drink segment. A tangible expression of how tradition, scale and innovation can coexist, responding to new consumer expectations while maintaining a strong and recognisable brand identity.
