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Faced with declining consumption, the Miscault family (owner of a distillery and craft brewery) is banking on a unique offering in the fascinating world of spirits and beer, blending heritage, gastronomy, and lifestyle.
Lapoutroie - Alsace
As experiential tourism continues to grow rapidly, the de Miscault family is embracing an innovative model by focusing on the complementary nature of beer tourismand spirits tourism. This distinctive approach, very rare in France, takes shape through a combined visitor experience linking the Museum of Eaux-de-Vie and the Brasserie du Pays Welche, in Lapoutroie - Alsace.
Located within the same territory, these two sites share a common story: one of artisanal craftsmanship, family heritage, and strong local identity. On one side, the Museum of Eaux-de-Vie immerses visitors in several centuries of distillation history, emblematic of France and its renowned distilleries. On the other, the Brasserie du Pays Welche showcases the revival of Alsatian brewing, blending tradition, creativity, and deep territorial roots.
A Complementary and Immersive Visitor Experience
Designed as two distinct yet coherent experiences, the visits can be enjoyed separately or combined, offering visitors a comprehensive insight into the cultures of fermentation and distillation. This complementarity appeals to a wide audience: spirits enthusiasts, beer lovers, heritage aficionados, as well as French and international tourists.
A Powerful Driver of Tourism Attractiveness
By combining spirits tourism and brewing tourism, the de Miscault family asserts a modern and sustainable vision of craftsmanship-based tourism. This unique French offering strengthens the region’s appeal, and positions the Pays Welche in Alsace as a key destination for lovers of taste, history, and authenticity.
When Beer meets Eaux-de-Vie: Amers Bières
As the highlight of this approach, the de Miscault family even goes one step further by introducing an innovative hybrid product: Fruity Amer Bière (a fruity bitter liqueur you can enjoy mixed with beers). This creation perfectly embodies the spirit of the project—innovation, respect for tradition, and the enhancement of local terroir.
https://www.musee-eaux-de-vie.fr/en/
https://www.brasseriedupayswelche.fr/
Contact :
Marie-Béatrice BICKEL
Distillerie de Miscault - Devoille
Tel direct : (+33) 03.89.47.28.14
marie.bickel@devoille.com
Stand :
WINE PARIS | Hall 2.2 Stand H026
