Loading...
FOR IMMEDIATE RELEASE
February 2025
Barton & Guestier Announces Exclusive Worldwide Distribution of XXL, Expanding Its Global Reach
Barton & Guestier, the 300 years young wine house based in Bordeaux, recently awarded with the prestigious title European Winery of the Year, keeps pushing and, is proud to announce its exclusive agreement with XXL Brands for the worldwide distribution of XXL, the renowned wine brand that has already captured the hearts of connoisseurs across the United States.
With this strategic partnership, Barton & Guestier will bring XXL to discerning customers worldwide—everywhere except the Americas (United States, Canada, the Caribbean and Central America) —elevating its international presence to new heights.
📷
XXL has seen unprecedented success in the U.S. market, gaining recognition for its exceptional quality, craftsmanship, and unique identity. The brand was nominated for the Innovation of the Year Award in 2024. This collaboration marks a significant milestone for both companies, leveraging Barton & Guestier’s extensive distribution network and deep industry expertise to introduce XXL to new audiences worldwide.
“We are thrilled to take on the global distribution of XXL, a brand that embodies excellence, innovation, and passion,” said Philippe MARION, Managing Director of Barton & Guestier. “With its remarkable success in the United States, we are confident that XXL will resonate just as strongly with discerning consumers around the world. This partnership allows us to further our mission of bringing outstanding wines to every corner of the globe.”
By harnessing the power of Barton & Guestier’s international footprint, XXL will soon be available in premium retailers, and exclusive venues across key markets. The distribution strategy will focus on maintaining the brand’s high standards while expanding accessibility to a broader audience.
As Barton & Guestier embarks on this exciting venture, enthusiasts of XXL can look forward to an enhanced global presence and seamless access to this acclaimed brand.
Barton & Guestier and XXL will be present at Vinexpo Paris Hall 7.1 – F-115
For more information, please contact:
Barton & Guestier
Philippe MARION
philippe.marion@barton-guestier.com
About Barton & Guestier
Founded in Bordeaux in 1725 by the Irishman Thomas Barton, Barton & Guestier has developed a premium brand strategy based on AOC and Varietal wines from the main French wine-growing regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône Valley, Languedoc, Provence and Gascony. With almost three centuries of experience, the brand's expertise guarantees consistent quality and style, and reassures consumers in an increasingly complicated market. Innovative and informative packaging, as well as modern communication tools, make Barton & Guestier wines accessible for wine lovers in over 130 countries. Barton & Guestier is engaged in CSR with health and environmental protection as priorities. The company was recently awarded EUROPEAN WINERY OF THE YEAR by Wine Enthusiast.
+++
Keep up with the latest news on Barton & Guestier: www.barton-guestier.com
📷
+++
Press contact:
Philippe Marion
Barton & Guestier
