Meet Elite Wine Importers in France: Exhibit at Wine Paris 2027

15–17 February 2027

Paris Expo Porte de Versailles

Expand global distribution and secure premium market share in Europe

Established brands require a centralised business platform that consolidates high-volume purchasing power. Entry into an international wine trade show in Paris, France addresses this specific economic demand through the collection of verified corporate purchasers inside a prominent wine and gastronomic capital.

Global volume producers utilise this high-profile setting to establish market authority and secure distribution contracts with international buyers. The entire international beverage industry converges on this destination to assess production capabilities and establish trade connections. The upcoming session takes place from 15 to 17 February 2027 at Paris Expo Porte de Versailles.

This highly concentrated environment streamlines international trade and deploys verified commercial statistics to maximise market traction. Corporate visitors use this business hub to source prominent portfolios and meet volume distribution requirements.

You gain access to structural digital tools designed for the conversion of initial stand interactions into structured, long-term trade agreements across global markets.

Book your stand

Visitors meeting wine professionals during Wine Paris international trade show

Key figures from the last edition

63,541

trade visitors

169

represented countries

6,537

exhibitors

25,958

booked meetings

239

sessions

Drive high-volume contracts through pre-scheduled business meetingsSaturated trade networks require precise commercial execution to secure stable retail and hospitality placement. Large producers eliminate speculative marketing spend through the utilisation of targeted digital matchmaking infrastructure. This online platform allows global wine brands to coordinate appointments with verified corporate buyers long before the physical fair opens. Professional purchasers use these digital tools to target reliable volume partners efficiently.

The system prioritises operational efficiency and replaces multi-week international travel itineraries with focused, high-intent office appointments inside the exhibition centre. You rely on 25,958 booked business meetings to negotiate multi-state container allocations and clear delivery terms directly. This centralised business methodology delivers a clear return on corporate investment because it matches production capabilities with large-scale distribution requests. Corporate teams use this targeted business framework to lock in predictable annual sales volumes before the event concludes.

Increase your visibility

Secure central placement within influential European and global portfolios

Maintenance of market share requires a continuous presence inside premier purchasing networks to prevent competitor brands from occupying vital retail shelf space. Wine Paris positions global producers inside a highly visible environment where top-tier purchasers compare international portfolios.

This structured context allows volume exporters to consolidate current business ties and develop new consumer channels. Major retail buyers look to secure allocations with high-volume producers who can guarantee stable inventory supply. The visitor demographic targets prominent mature networks alongside emerging growth markets.

As a large wine producer, you engage directly with retail chains and hotel procurement directors who seek reliable suppliers with massive logistics capacity. This professional crowd values premium brands that integrate perfectly with the standards of global gastronomy and elite hospitality.

Direct physical interaction inside the Paris framework validates your commercial commitment to Europe, which ensures your brand remains top-of-mind during annual inventory reviews.

Leverage the Hosted Buyers Programme to connect with top-tier importersSourcing efficiency dictates how major import agencies form commercial partnerships. The Hosted Buyers Programme at Wine Paris removes regional purchasing barriers through the collection of senior decision-makers vetted strictly for substantial purchasing authority. These individuals participate with clear volume requirements and look for established wine producers who can guarantee vintage continuity and flawless quality control across thousands of cases. You connect directly with centralised procurement directors who manage logistics across key international territories.

As a large wine producer, this professional configuration ensures that your display stand receives consistent traffic from qualified trade professionals rather than general consumers. Senior buyers use this corporate arena to learn about specific estate developments and negotiate massive container shipments directly with your export directors. Global brands utilise these interactions to secure exclusive regional contracts and build predictable, multi-year supply arrangements. Optimise your experience

Utilise Wine Paris Academy masterclasses to justify premium brand pricingHigh-volume producers need to adopt a strategic educational approach in order to set their wines apart from generic offerings and enhance their market positioning. The Wine Paris Academy delivers a high-level corporate platform where producers present detailed historical background and technical vineyard assets directly to senior trade audiences. This technical exposure establishes deep brand differentiation within an increasingly competitive global marketplace. Corporate teams use these masterclasses to demonstrate product alignment with international culinary standards and shifting retail habits.

239 specialised sessions provide live consumer data, which allows winemakers to refine their product narrative for specific international target audiences. Large scale estates introduce new vintage profiles and highlight advanced sustainable methodologies inside this dedicated learning environment. By engagement with the global wine trade through structured educational formats, volume producers build the brand equity required to defend margin targets.

Align production methods with regional environmental purchasing criteria

I’m Visiting

Sustainability operates as a primary commercial parameter for modern corporate trade. Major retail chains and international transport accounts now evaluate environmental data alongside price points. Wine Paris provides the necessary infrastructure to project corporate environmental leadership and present green supply chain achievements clearly.

I’m Visiting

As a leading trade event, this business hub prioritises verified green credentials to match the strict corporate compliance benchmarks of modern buyers. You present concrete solutions regarding carbon footprints and eco-friendly packaging alternatives. Alignment of production models with these expectations allows you to meet the strict corporate compliance checklists used by major buying teams and strict state import networks. This proactive strategy transforms sustainable practices into an active commercial asset that secures new corporate listings.

Find out about CSR commitments

Connect with dedicated sectorial ecosystems

Wine Paris optimises business environments through strict divisions between product types. This clear separation ensures that high-intent buyers save time by interacting directly within their chosen market sector. Volume exhibitors choose specific placement inside these targeted areas to capture distinct distribution channels without diluting their primary market message.

I’m Visiting

The Be Spirits Paris event focuses completely on premium international spirits, ready-to-drinks beverages (RTD), beers, ciders and global mixology innovations.

This zone features the Infinite Bar, which presents physical products served directly to bar professionals and spirit buyers. Large multi-category houses utilise this separate professional layout to drive commercial trade across distinct commercial portfolios.

I’m Visiting

For the low and no-alcohol trade, The Other Sip Paris segment delivers a professional space dedicated entirely to alternative beverages.

This event uses curated tasting zones built for deep sensory engagement to connect producers with specialised retailers and international hospitality groups.

15–17 February 2027

Key figures from the last edition

Secure central placement within influential European and global portfolios

Align production methods with regional environmental purchasing criteria

Connect with dedicated sectorial ecosystems

Frequent Asked Questions
Your questions as a large wine producer

How do international brands secure successful placement via global procurement agencies?

What pricing metrics dictate portfolio expansion within competitive retail channels?

What tools are available to support corporate brand presence and custom sponsorships?

Key figures from the last edition

Secure central placement within influential European and global portfolios

Align production methods with regional environmental purchasing criteria

Connect with dedicated sectorial ecosystems

Frequent Asked QuestionsYour questions as a large wine producer

How do international brands secure successful placement via global procurement agencies?

What pricing metrics dictate portfolio expansion within competitive retail channels?

What tools are available to support corporate brand presence and custom sponsorships?

Frequent Asked Questions
Your questions as a large wine producer