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Be Spirits Paris is a global hub of discovery, connection and creativity for brands of spirits, ready-to-drinks beverages (RTD), beers, ciders and mixology all in one place.
Featuring curated tastings, mixology showcases, and enhanced B2B meeting settings, this is where innovation meets market access, helping brands and buyers to grow together in the spirits industry.
Whether you’re looking to diversify your offer, shake up your cocktail menu or get ahead in the beer trade, Be Spirits Paris connects you directly with the products and people that matter.
Your badge gives you access to Wine Paris, Be Spirits Paris, and The Other Sip Paris.
Whisky & Whiskeys: tradition & opportunitiesWhether you come to meet new whisky and whiskey producers or expand your selection with unique expressions, the whisky area at Be Spirits Paris is the perfect place to meet the passionate distillers, master blenders, and ambassadors who create each bottle.
Regional and international pavilions highlight the variety and richness of terroirs, providing brands with prime visibility and giving buyers the opportunity to develop their offerings with authentic and daring whisky.
Looking for this year’s best brand of apple cider a new fruity flavour to refresh your offering? Discover emerging brands, bold new brews, and cutting-edge techniques shaping the future of the cider trade.
From sustainable production methods to creative blends and low-percent alcohol drinks, this is where cider’s next chapter begins.
Connect with producers, innovators, and like-minded professionals to explore what’s new, what’s next, and what’s redefining the cider landscape.
RTD drinks: the future of convenient spiritsDiscover the latest in flavour innovation, premium mixers, and functional blends driving consumer demand on the RTD scene.
From low-ABV cocktails to sustainable packaging and wellness-focused creations, Be Spirits Paris is a powerful gateway into the dynamic world of ready-to-drink beverages.
Connect with trailblazing brands and industry leaders to explore the trends, ideas, and breakthroughs redefining convenience and quality in every serve.
A selection of brands exhibiting in 2027
Be Spirits Paris reimagines the latest cocktail trends at the Infinite Bar – the longest pop-up cocktail bar in France. World-renowned bartenders and mixologists from top Parisian establishments partner with established and upcoming brands to tell the story behind every bottle.
Some figures about The Infinite Bar in 2026:
The Craft Pavilion at Be Spirits Paris acts as a launchpad for smaller-scale distillers and breweries to stand out alongside bigger players. importers, retailers, and HORECA buyers to join creative young talent for three days of tailored tastings, interactive workshops and innovative thought-leadership.
The Pavilion offers a platform for brand definition, storytelling and direct connection with buyers looking for authenticity and differentiation.
Step into the Be Spirits Stage experience for three days of tailored tastings and interactive workshops.
From sustainability in spirits to integrating AI in the industry, international spirits experts come together at the Speakeasy for a full programme of conferences, conversations and collaboration.
Some figures in 2026: