The Other Sip gives you access to practical insights that address the commercial realities of the no/low alcohol market. Through dedicated Academy sessions, you can explore the questions currently shaping decisions across the beverage industry.

The programme examines the impact of alcohol free products on wine consumption, the opportunities created by this fast growing category and the strategies producers adopt to strengthen their position in the market. You can also learn about brand identity, packaging choices and distribution objectives.

Alongside the conference programme, the free tasting area showcases over 300 non alcoholic beverages. This dedicated space allows you to evaluate products, compare positioning strategies and gain a clearer understanding of the category's diversity.