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With beer consumption on the rise, sobriety becoming the new hot topic amongst influencers, and French wallets becoming ever tighter, is it possible that French wine consumers are falling out of love with wine? Are all French wine consumers concerned or only certain profiles? And if not wine, what else is appearing around French tables? Join us as we explore the new trends driving and shaping this highly traditional market, and look at how they are manifest amongst different types of French wine consumers. We will present key findings from our 2024 barometer, including our French wine consumer profiles. (NB. Presentation in French, consumer trend report available in English upon request).
With beer consumption on the rise, sobriety becoming the new hot topic amongst influencers, and French wallets becoming ever tighter, is it possible that French wine consumers are falling out of love with wine? Are all French wine consumers concerned or only certain profiles? And if not wine, what else is appearing around French tables? Join us as we explore the new trends driving and shaping this highly traditional market, and look at how they are manifest amongst different types of French wine consumers. We will present key findings from our 2024 barometer, including our French wine consumer profiles. (NB. Presentation in French, consumer trend report available in English upon request).
