Free entrance: first come, first seated

Culture, craftsmanship and terroir: wine is a powerful lever of soft power. In a context of increasing international competition, it goes beyond its purely commercial dimension to sit at the heart of economic and cultural diplomacy.

How do governments, policymakers and industry stakeholders use wine as a tool of influence, visibility and international attractiveness?

This round table offers a cross-sector perspective on the role of wine in influence strategies, at the intersection of public policy, economics and culture.