Free entrance: first come, first seated

How does a First Cru Bordeaux estate decide to partner with a pioneer of premium no-alcohol wine?
This conference offers an in-depth case study on the creation of Sigalas Rabaud by Moderato.
From the project’s origins to technical and cultural challenges, from taste and packaging to brand protection and distribution strategy, nothing is left unexplored.
A high-level conversation between heritage, science and innovation, designed for buyers, distributors and wine estates looking to understand the future of premium wine — with and without alcohol.
The session will conclude with a Q&A and guided tasting.