Non-Tariff Barriers: The True Cost of Wine Trade
Conference

Non-Tariff Barriers: The True Cost of Wine Trade

Room 8 – Press Conferences & Round Tables – Hall 4
Monday, Feb 9, 2026
5:30 PM - 6:30 PM | Europe/Paris
4 | Room 8 – Press Conferences & Round Tables – Hall 4
English
About
Free entrance: first come, first seated
Register here to save a seat


Tariffs were top of mind for many exporting wine regions in 2025. However, the trade barriers impacting our industry go far beyond simply tariffs. 

Labeling obligations, wine place name protection, bureaucracy, restricted distribution: non-tariff barriers such as these are costing wine regions dearly.


Wine Origins Alliance, a global coalition dedicated to eliminating barriers to trade in wine and protecting wine place names, conducted a global survey to reveal the scale of challenges of non-tariff barriers, and the path to concrete solutions.

This conference will provide insights from various regions of the world, and will culminate in a signing ceremony to welcome two new members of the Wine Origins Alliance.

Featured exhibitors

Speakers

Jacques-Olivier PESME

Executive Director / Directeur ExécutifWine Origins Alliance

ALLAN SICHEL

WOA Bordeaux Representative / Représentant de Bordeaux, WOASichel Wine Group

Nicolas PIAZZA

Internacional NegotiationsPROMENDOZA