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The alcohol-free wine category is now firmly established across the world’s leading markets, including Canada, France, the USA, the Netherlands and the UK.

This expert panel brings together specialists from each of these countries to unpack how their domestic markets are evolving.

Expect sharp data, nuanced behavioural insight and on-the-ground intelligence on wine styles, buying patterns and the shifting priorities of both consumers and the trade — all tackling the key question: is alcohol-free wine genuinely selling well, and can those sales keep growing?