Panel Discussion
When Drinks Speak: Deciphering Trends Through Social Listening - The Bordeaux Wines Case
Room 9 – La Wine Tech Perspectives – Hall 7.1
About
Free entrance: first come, first seated
Social media conversations are a key indicator of the expectations of both influencers and consumers.
As usage patterns and markets continue to evolve, social listening makes it possible to capture weak signals, understand emerging behaviors, and anticipate trends.
We will explore how social data analysis can become a strategic lever, guiding decision-making and driving engagement in both B2B and B2C contexts.
Social media conversations are a key indicator of the expectations of both influencers and consumers.
As usage patterns and markets continue to evolve, social listening makes it possible to capture weak signals, understand emerging behaviors, and anticipate trends.
We will explore how social data analysis can become a strategic lever, guiding decision-making and driving engagement in both B2B and B2C contexts.
