Panel Discussion
Bordeaux Wines and Hospitality: a Shared History, a Need for Reinvention
Room 9 – La Wine Tech Perspectives – Hall 7.1
About
Free entrance: first come, first seated
With consumption shifting, new habits emerging, and margins under pressure, producers and the on-trade must rethink the offer, formats, wine lists, and storytelling together to make wine desirable again—by the glass or by the bottle.
With consumption shifting, new habits emerging, and margins under pressure, producers and the on-trade must rethink the offer, formats, wine lists, and storytelling together to make wine desirable again—by the glass or by the bottle.
