Wine Crisis: Why Bet on Alsace?
Masterclasse

Wine Crisis: Why Bet on Alsace?

Room 3 – Masterclasses – Hall 4
Wednesday, Feb 11, 2026
10:00 AM - 11:00 AM | Europe/Madrid
4 | Room/Salle 3 – Masterclasses
French
About
Free entrance: first come, first seated

At a time when wine consumption is declining and consumer expectations are changing, Alsace is one of the few wine regions whose expertise is in line with these emerging market trends.

This Masterclass invites you to review some of these trends and discover, through a selection of eight Alsace wines, how Alsace is positioning itself at the crossroads of these trends.

Speakers

Philippe BOUVET

Marketing DirectorCIVA

Thierry FRITSCH

COMITE INTERPROFESSIONNEL DES VINS D'ALSACE - CIVA