From Seed to Sip: Embedding Responsibility Across the Drinks Sector
Panel Discussion

From Seed to Sip: Embedding Responsibility Across the Drinks Sector

Room 4 – Conferences – Hall 7.1
Tuesday, Feb 10, 2026
4:00 PM - 5:00 PM | Europe/Paris
7.1 | Room/Salle 4 – Conferences
English
About
Free entrance: first come, first seated

Under the patronage of the International Organisation of Vine and Wine 

Join industry leaders, IARD members, and partners to explore how responsibility can be embedded into the alcohol beverage supply chain through shared insights, practical learnings, and examples of action by the sector at a global level.

Speakers

Rebecka ALLEN

Advertising Industry Relations ManagerGoogle

Julian BRAITHWAITHE

CEO and PresidentInternational Alliance for Responsible Drinking (IARD)

Nataliia BURLACHENKO

CEO, Sommelier and Wine WriterBig Wines Winery

Geraldine DICHAMP

Global Drinking in Society DirectorPernod Ricard

Marie MUSEUX

Global Lead for Alcohol Policy & Responsible MarketingMOËT HENNESSY

Simon STRAHAN

CEODrinkWise