The French Secret Behind Spirits
Conference

The French Secret Behind Spirits

Room 5 – Be Spirits Stage – Hall 2.2
Tuesday, Feb 10, 2026
10:30 AM - 11:30 AM | Europe/Paris
2.2 | Room/Salle 5 – Be Spirits Stage
English
About
Free entrance: first come, first seated

Located north of Bordeaux, there is a unique territory. While it already enjoys worldwide recognition through cognac, it also stands out for a remarkable, and often overlooked, concentration of expertise dedicated to the creation of spirits of excellence.

This conference, aimed at brands, project leaders and buyers, gives the floor to the actors of the Spirits Valley, who will share the exceptional strengths of this region: a unique concentration, within the same area, of high-end expertise capable of fostering creation, sustainable innovation and the market launch of premium spirits.

This network of SMEs masters all the know-how required for the creation and commercialization of spirits: production, design, glass decoration, cooperage, closures, bottling, packaging and marketing.

A conference organized with the support of the France 2030 and vitiREV programs.

Featured exhibitors

Speakers

Jean-pierre BERNADET

PRÉSIDENTBERNADET

Diana GASHI

DESIGNMAISON LINEA

Lola LARMAN

Communication ManagerSPIRITS VALLEY

Jean-Sébastien ROBICQUET

FOUNDER AND PRESIDENTMAISON VILLEVERT

LUC MERLET

Managing Director Sales & MarketingDistillerie Merlet & Fils