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Gratien Meyer crémant cellars were founded in Saumur in 1864. It is one of the oldest wineries in the region of Loire, and produces outstanding crémant, high-quality French sparkling wines.
With this relaunch, Gratien Meyer pays tribute to this traditional and ancestral local stone and establishes a bold presence within the crémant category and aims to further accelerate its growth. The new design introduces a variety of significant changes:
- The creamy color of the cap & labels, is directly inspired by the color of the tufa stone, also echoes to the name “crémant” that came from the word “crémeux” in French (creamy).
- The typography of the new logo is directly inspired by the letters engraved at the top of the cellars entrance building.
- The GM monogram has been restored, thanks to the discovery in the company's archives of documents on which this monogram already appeared end of the 19th century.
The elegance and premium quality of this new packaging is the perfect setting for Gratien Meyer’s Loire's fine wines, available from the 2026 season onwards in brut and brut rosé versions.
