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Be Spirits Paris is a global hub of discovery, connection and creativity for brands of spirits, ready-to-drinks beverages (RTD), beers, ciders and mixology all in one place.
Featuring curated tastings, mixology showcases, and enhanced B2B meeting settings, this is where innovation meets market access, helping brands and buyers to grow together in the spirits industry.
Whether you’re looking to diversify your offer, shake up your cocktail menu or get ahead in the beer trade, Be Spirits Paris connects you directly with the products and people that matter.
Your badge gives you access to Wine Paris, Be Spirits Paris, and Be No Paris.
Bringing premium spirits brands to life within select wine & spirits
More than a liquor trade show, Be Spirits Paris is a live, immersive exchange between forward-thinking industry professionals, with a sharp focus on what’s next for cocktails, premium spirits brands and mixology.
A carefully composed interactive space, where spirits are not just showcased but experienced. From innovative thought leadership and more intimate B2B meeting spaces, to the longest pop-up cocktail bar in France, Be Spirits Paris brings your bottles to life, to inspire the next big cocktail trends and decide the popular spirits brands of tomorrow.
This hands-on approach helps buyers evaluate products in the context of cocktail culture, on-trade relevance, and service potential. In exchange, both new and established brands have an opportunity to play with fresh ideas to shape new trends in the world of international wine and spirits.
Whisky & Whiskeys: tradition & opportunitiesWhether you come to meet new whisky and whiskey producers or expand your selection with unique expressions, the whisky area at Be Spirits Paris is the perfect place to meet the passionate distillers, master blenders, and ambassadors who create each bottle.
Regional and international pavilions highlight the variety and richness of terroirs, providing brands with prime visibility and giving buyers the opportunity to develop their offerings with authentic and daring whisky.
Looking for this year’s best brand of apple cider a new fruity flavour to refresh your offering? Discover emerging brands, bold new brews, and cutting-edge techniques shaping the future of the cider trade.
From sustainable production methods to creative blends and low-percent alcohol drinks, this is where cider’s next chapter begins.
Connect with producers, innovators, and like-minded professionals to explore what’s new, what’s next, and what’s redefining the cider landscape.
RTD drinks: the future of convenient spiritsDiscover the latest in flavour innovation, premium mixers, and functional blends driving consumer demand on the RTD scene.
From low-ABV cocktails to sustainable packaging and wellness-focused creations, Be Spirits Paris is a powerful gateway into the dynamic world of ready-to-drink beverages.
Connect with trailblazing brands and industry leaders to explore the trends, ideas, and breakthroughs redefining convenience and quality in every serve.
Producing countries
Exhibiting in 2026
Vincent Barthe
Le Club des Marques – France
“As an Armagnac specialist, being at Be Spirits Paris makes perfect sense. The exhibition dates are ideal for launching our new range of ‘pousse rapière’. WPVP is a major event where we reached out to Europe and Canada.”
A format built for business and brand visibility
Unlike alcohol trade shows that also welcome the general public, Be Spirits Paris is purpose-built for B2B engagement.
The event draws a qualified mix of distributors, importers, HORECA professionals, duty-free buyers, and retailers. In 2025, 40% of visitors came from import/distribution, and 18% from retail — a clear reflection of its trade focus.
International participation has surged: +37% increase in international visitors in 2025 versus 2024, with attendees from 135 countries.
The exhibitor base now spans over 34 nations. Our country and regional pavilions foster a unified commercial presence across this global network to amplify international visibility.
Rich educational and community content
With its Be Spirits Stage programme and live mixology sessions, Be Spirits Paris opens the conversation around category growth, brand activation, and hospitality innovation.
In 2025, over 600 professionals attended 12 expert-led sessions covering spirits trends, bartending innovation, and market challenges.
Backed by the Vinexposium ecosystem
Being part of the Vinexposium family means Be Spirits Paris benefits from cross-promotion with Wine Paris and other major trade events.
This includes access to global buyer databases, qualified hosted buyer programmes, and extended media visibility. An integrated community and high-impact opportunity for brand growth within international wines and spirits.
Be Spirits Paris reimagines the latest cocktail trends at the Infinite Bar – the longest pop-up cocktail bar in France. World-renowned bartenders and mixologists from top Parisian establishments partner with established and upcoming brands to tell the story behind every bottle.
Witness the magic of signature craftsmanship blended with experimental mixology techniques.
Some figures about The Infinite Bar in 2025
The Craft Pavilion at Be Spirits Paris acts as a launchpad for smaller-scale distillers and breweries to stand out alongside bigger players. importers, retailers, and HORECA buyers to join creative young talent for three days of tailored tastings, interactive workshops and innovative thought-leadership.
The Pavilion offers a platform for brand definition, storytelling and direct connection with buyers looking for authenticity and differentiation.
Step into the Be Spirits Stage experience for three days of tailored tastings, interactive workshops and innovative thought-leadership.
From sustainability in spirits to integrating AI in the industry, international spirits experts come together at the Speakeasy for a full programme of conferences, conversations and collaboration. An intimate space for endless innovation.
Some figures in 2025
Be Spirits Miami focuses on unique hospitality experiences within premium spirits. Whilst beer and cider have a strong presence in the Americas, innovative mixology and RTDs take centre stage here to cater to a market where consumers are looking for the next exclusive trends, limited-edition serves and elevated events.
Be Spirits Hong Kong is rooted in brand legacy, consumer loyalty and lifestyle experiences. When it comes to mixology in Asia, storytelling is key for brands of spirits and sake to connect with local audiences.
Be Spirits Mumbai reflects the national taste for whisky, rum and other locally produced dark spirits. A country-level event with a targeted approach to spirits and experiential drinks, catering to specific consumer trends and exploring opportunities in a dynamic, fast-growing market.
Questions about spirits, beer, cider & RTDs
Contacts
You need more information about registration or anything related to Be Spirits Paris, feel free to contact us.
Audrey Marqueyssat
Director
Spirits, beers, ciders & RTDs
audrey.marqueyssat@vinexposium.com
+33 (0)7 85 56 90 07
Alexandra Lapeyre
Sales Manager
Spirits, beers, ciders & RTDs
alexandra.lapeyre@vinexposium.com
+33 (0)6 65 18 19 62
Léa Ribeiro
Sales Representative
Spirits, beers, ciders et RTDs
+33 (0)6 66 31 27 35
