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Ethica Wines Enters into an Agreement to Bring Interprocom China Into the Group and Strengthens Its Long-Term Strategy for Italian Wine Worldwide
Shenzhen, China — February 8, 2026
Ethica Wines announces that it has entered into an agreement with Interprocom Cantine Divine (Shanghai) Co., Ltd., through its subsidiary Ethica Wines Asia Pacific Pte. Ltd. The agreement was signed on Monday, February2, 2026, with final closing scheduled for April 30, 2026. The transaction reinforces the group’s long-term commitment to the Chinese market and supports the development of a focused, scalable platform dedicated exclusivelyto Italian wines.
Ethica Wines is an international wine group specialized in Italian wines and was ranked as one of the Fastest-Growing Companies of the Americas by the Financial Times in 2025. The group operates through establisheddistribution networks and local teams across North America and the Asia-Pacific region.
This agreement follows Ethica Wines’ entry into China in 2022 with the creation of Zefiro Wine and comes after the group’s expansion in New Zealand with Sapori d’Italia, reflecting a consistent effort in offering its partners many route-to-market options. Together, these steps outline a clear strategic direction: to strengthen the group’s global presence through local expertise, long-term investment, and disciplined market development.
Within this framework, Interprocom and Zefiro Wine will operate as part of a unified platform designed to support the sustainable growth of Italian wine in China, while enhancing commercial execution and market reachacross different channels.
Established in 2013, Interprocom has been active in the Chinese market for over a decade and has developed a solid reputation as a trusted importer and distributor of Italian wines. The company is headquartered in Shenzhen and operates through business units in Beijing and Shanghai, serving a wide network of trade partners across the country.
Zefiro Wine, based in Shanghai, contributes complementary capabilities aligned with evolving market dynamics, supporting the platform’s ability to adapt to changing consumer behaviors and commercial environments.
“Interprocom represents an important step forward in our journey in China,” said Francesco Ganz, CEO of Ethica Wines. “Its history, relationships, and understanding of the market provide a strong foundation on which wecan continue to build a clear, long-term vision for Italian wine.”
“Over the years, Interprocom has grown through consistency, trust, and close collaboration with its partners,” said Alessandro Mugnano, Founder of Interprocom. “Joining Ethica Wines allows us to continue this path within a broader project focused on Italian wine and long-term value creation.”
Additional information regarding organizational developments and future initiatives will be communicated in due course.
About Ethica Wines Asia Pacific Pte. Ltd.
Ethica Wines Asia Pacific Pte. Ltd. is the company in the Ethica Wines group responsible for activities in the Asia-Pacific region. Active for over ten years, the company oversees the distribution and development of Italian wines through a multicultural structure built on local expertise and a deep understanding of regional markets.
The company operates with dedicated marketing and logistics teams, as well as resident sales managers present in key markets, ensuring effective cultural mediation, operational continuity, and structured commercial execution. Over time, Ethica Wines Asia Pacific has contributed to the growth and positioning of numerous prestigious Italian wine brands across the region.
The company is headquartered in Bangkok and has an integrated logistics platform with a warehouse in Singapore, ensuring operational efficiency, supply chain control, and ongoing support for partners throughout the Asia-Pacific region.
About Interprocom Cantine Divine (Shanghai) Co., Ltd.
Interprocom Cantine Divine (Shanghai) Co., Ltd. is a national importer of Italian wines in China. Specialized in Italian producers, the company is recognized as a leading reference for Italian wine in the market. Its operationsare supported by a structured team integrating Chinese and Italian professionals, with a strong focus on cultural alignment and effective communication. Interprocom has contributed to the launch and development of major Italian wine brands in Asia and has supported the evolution of marketing and communication practices for Italian wine in China.
About Zefiro (Shanghai) Wine Business Co., Ltd.
Zefiro Wine is a Shanghai-based distribution company supporting the Ethica Wines portfolio and other producers in China through a multi-channel model, with a focus on Italian wine.
Since 2022, Zefiro Wine has significantly expanded its customer base, increased sales volumes, and substantially broadened its commercial presence across on-trade, retail, and e-commerce channels.
