The winery is located inside the village of Pogni, whose historic core, owned by the Diddi-Bonechi family, dates back to the 14th century. Located between Florence and Siena, the company is divided between the modern cellar, where all the vinification and bottling operations are carried out and the historical structure, where the aging of the wines takes place. Thanks to the business decision of the owners Gianmarco and Andrea Diddi, the lands were unified in Fattoria Pogni. Today the two brothers manage this company, keeping the family traditions alive and selling their wines with the brand Terre Del Bruno, dedicated to their grandfather Bruno Bonechi.