In Artimino the passion for wine comes from the distant past, back to the Etruscans. The Medici family first sparked interest in quality wine, in particular with the edict of Cosimo I of 1716. Since the 1980s the Tenuta di Artimino has been owned by the Olmo family: the third generation, now at the helm, has chosen to focus on sustainable and responsible agriculture, honoring this ancient history and centuries-old traditions. 70 hectares of splendid vineyards surround the Medici Villa La Ferdinanda (Unesco world heritage site), with noble vines such as Sangiovese and Cabernet Sauvignon, said to have been brought by Catherine de’ Medici. These are wines from a secluded, more authentic Tuscany, where the pace of life is still marked by the rhythms of nature and the countryside.