Italy
Co-exhibitor of FRIULI VENEZIA GIULIA
Founded in 2015, Pra’ della Luna represents the culmination of an ambitious project that began in the late 1990s by a group of entrepreneurial friends, united by their passion for viticulture and their desire to enhance their local area.
Under the leadership of Ferruccio Lunardelli, the company has grown rapidly, thanks to the commitment and dedication of a team that views viticulture not just as a profession but as a true calling.
Pra’ della Luna is a cooperative unlike any other, where members go beyond simply providing grapes—they actively participate in every stage of the production process.
Agronomists, winemakers, and oenologists contribute their expertise and work side by side in all the company’s activities, making a tangible and direct contribution to the success of its production.
Our winemaking philosophy is based on a holistic approach, where the daily commitment of our viticulturists intertwines with deep respect for natural cycles and the adoption of best agronomic practices. Every stage of the process, from vineyard care to winemaking, is guided by meticulous attention to detail and a strong sense of responsibility toward the environment and the uniqueness of the terroir.
For us, every bottle is the result of an authentic connection to the land, telling a story of passion and expertise, and offering our customers a unique and unforgettable experience.
Our lands span over 1,000 hectares across three Italian regions: Friuli Venezia Giulia, Veneto, and Puglia. These areas, rich in biodiversity and characterized by climates and soils ideal for viticulture, host a variety of vineyards that we cultivate with care and respect for the environment.

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