The Gancia family comes from Italy, and they were the first to produce sparkling wines in Italy in 1840.

In the early 1930s, Camilo Gancia came to Argentina and decided to start the Gancia operation in Argentina.

We are one of the most prominent leaders in the beverage industry in Argentina and Latin America. Founded over 70 years ago, we lead the market across various segments through brands with commendable heritage, such as Gancia, Terma, Bacardi, and Martini, among many others. Our products are recognized for their prestige, quality, and market presence within the sectors of aperitifs, high-proof spirits, and the world of healthy non-alcoholic beverages.

At Grupo Cepas, we are dedicated to providing our consumers with premium-quality products capable of transforming their experiences into unparalleled moments of enjoyment.

Throughout our history, we have stood out as a company focused on constant innovation. A clear example of this is our development in Argentina—and subsequent regional expansion—of the RTD (Ready to Drink) category, featuring pioneering and market-leading brands like Pronto, Dr. Lemon, and One.

Every day, our products reach thousands of homes across the region, accompanying consumers on countless occasions.

Honoring our winemaking roots, we also participate in the world of wines and sparkling wines across multiple consumer segments. This is achieved through our wineries, Viniterra and Orfila, and through brands with century-old expertise, such as Gancia and Martini.

At Grupo Cepas, we are committed to constant growth and evolution through management rooted in sustainable processes, utilizing cutting-edge technology at every stage of our business.