Bodegas Fernández de Piérola, part of the family-owned Grupo Piérola, was founded in 1996 in Moreda de Álava, at the heart of Rioja Alavesa, building on a family tradition of vineyard work that began in 1905. The group, led by Carlos Bujanda, 4th generation of the family, includes four wineries: two in Rioja, one in Ribera del Duero, and one in Rueda. Fernández de Piérola works with 180 hectares of vineyards on poor clay-calcareous soils, producing wines defined by purity, balance, and authenticity.

Our goal is to build long-term partnerships through a hands-on approach, helping to launch and grow our brands together in each market. We believe in investing alongside our partners for sustainable success—through marketing, promotion, and direct support—and we welcome clients to Spain to live the Grupo Piérola experience firsthand.