Vicari is a historical family in Morro D’Alba village, connected to viticulture since many centuries.

The Vicari farm is a small family company owned and run by Nazzareno and his two children Vico and Valentina, located in Morro D’Alba. The Vicari were “quelli del pozzo buono” (those of the good well), because in their street there was and still exists a big well, where in the past the inhabitants of Morro D’Alba went and drew drinking water.

Today in each bottle, in each label on remembers this history, containing in the inscription “Del Pozzo Buono” and in the logo of the company, that represents a stylization of the old appearance of great historical well.

In 1990 Vicari Nazzareno bottled his first 200 bottles of Verdicchio and Lacrima, making tangible the long tradition of wine already so deep in his family. In 2000 his son Vico, and after a few years the daughter Valentina, helped  their father Nazzareno to give continuity to this passion by contributing to structural and technological modernization of cellar and developing the business both at European and international level.

Today Vico is engaged in production and management of the winery,  Valentina is totally dedicated to the promotion and sale of their wines and Nazzareno take care about lands and vineyards.

In recent years, the family converted in  vineyards part of the family land covering an area of ​​40ha using organic agriculture and equipped the winery with the advanced technology equipment.