The Apollonio winery, established in 1870, is an Italian historical company.

In the Apollonio wine you will find the story of four generations living for, producing and dreaming of wine, inspired by the ancient musty smell. The cradle of this story is the land of Puglia (Apulia), whose territory and climate make it one of the best Italian regions in the production of excellent wines.

Apollonio’s story is long and intense.
      It’s 1870 when Noè starts producing and marketing wine. His son, Marcello, modernizes the firm during the belle époque. His excellent nose for business and the help of his large Family allow him to make the qualitative leap: Marcello sets up the factory, plants the vineyards, harvests, makes wine and sells it. His farmhands, both men and women, work for him every day, even at night. Marcello’s personal participation lightens their work and he often shares a lavish meal with them for a refreshing break. Thanks to his uprightness, passion and tenacity, he is considered a point of reference by other local wineries. During the economic boom, the winery is run by Salvatore, who marks a turning point in the business management. He aims to produce high-quality wines, starting the bottling process in 1975, using labels with the Apollonio brand.

His sons, Marcello and Massimiliano, inherit the winery and begin an ambitious expansion policy beyond national borders. They bought new vineyards and use cutting-edge technologies to make wine without forgetting their roots. Massimiliano is the wine maker and, after studying oenology, he trained in Italian, French and Spanish businesses. Marcello is responsible for marketing and export. The Apollonio brand is distributed all over the world, synonymous of quality and reliability.

The company approach features a rigorous selection of exclusively Salento indigenous grape varieties, mainly Negroamaro and Primitivo, carefully chosen and worked, and very often aged in barrels and bottles. The company success lies in the ability to make wine according to traditional vinification processes with the help of state-of-the-art technologies, always considering the latest consumer tastes and following the most remarkable marketing rules.