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Portugal
Portugal continues to be one of the most up-and-coming wine exporting countries, ranking 9th in the world in export value.
Portugal is globally recognized as a premium wine-producing nation, offering a highly differentiated portfolio built on indigenous grape varieties, an outstanding quality-to-price ratio, and exceptional regional diversity.
The Wines of Portugal booth at Wine Paris 2026 hosts producers from all the main wine regions – Vinhos Verdes, Porto and Douro, Trás-os-Montes, Dão and Lafões, Bairrada, Alentejo, Lisboa, Tejo, Península de Setúbal, Beira Interior, Algarve, Açores and Madeira.
Wines from Portugal, a safe value for your product range
- Portuguese wines are increasingly attractive
- Portugal is the 9th largest wine exporter in the world.
- 47% of the total production of Portuguese wines is exported in volume
- France is the 1st world market for Portuguese wines.
- In ending september 2025, the consumption of Portuguese wines in France represented €75.7 million.
The Wines of Portugal are located in INTERNATIONAL HALL 4
- Over 250 winemakers and owners with wines from almost all of Portugal's wine-growing regions
- A great diversity of wines
- Numerous indigenous grape varieties
- A discovery area "free tasting area" dedicated to Portuguese wines which are particularly attractive for wine merchants, sommeliers or importers who want their wine selection to stand out from the rest.
With more than 250 identified autochthonous varieties, the Wines of Portugal brand focuses its communication on the following 10, which are a flagship in the promotion of national wines:
Reds: Aragonez, Touriga Franca, Touriga Nacional, Castelão, Baga;
White: Fernão Pires, Loureiro, Arinto, Síria and Alvarinho.
OUR PRORITY MARKETS
There are 15 priority markets for the Wines of Portugal brand, operated by VINIPORTUGAL: France, United States, Brazil, Canada, China, United Kingdom, Japan, South Korea, Switzerland, Sweden, Poland, Belgium, Ukraine, Spain and Portugal.
About ViniPortugal Founded in 1996, ViniPortugal is the interprofessional Portuguese wine association whose MISSION is to promote the image of PORTUGAL as a country that produces excellent wines, to enhance the Wines of Portugal brand and to contribute to the sustainable growth of the volume and average price of Portuguese wines. Through ViniPortugal, the Wines of Portugal brand is present on four continents and 15 strategic markets, including France.
Your Contacts: Inês Pinto: ines.pinto@viniportugal.pt
Communication Officer for Wines of Portugal: Véronique PELLERIN: veronique@attitude-smartcommunications.com
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Wine Paris
