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Jaime Araujo vintner and founder, Trois Noix
2025 was a big year for Jaime Araujo, who sold her family's Accendo wine brand to a group formed by the Bettinelli family and Jack Bitter to focus on her own Trois Noix brand. Trois Noix was developed by three friends who wanted to bridge the gap between historical Napa and the next generation, all while providing high-quality wine at reasonable prices. Araujo also stepped up as the board chair of the Napa Valley Vintners.
