Free entrance: first come, first seated

The global wine sector depends on open, rules‑based trade, yet the very framework is facing acute stress.

Tariffs are the most visible demonstration of a larger, more complex set of challenges. Though non-tariff barriers quietly hold the sector back and are harder to quantify.

This session will explore how the sector is navigating and responding to the current trade landscape, examining the proliferation of barriers to open trade and consider how broader economic, regulatory, and consumer shifts are reshaping competition for wine globally.