Wines Tree was founded in 2000 by Maxime, a member of the Double Family, which has owned and operated Château de Beaupré since 1855, located in the heart of Provence.

Our Identity: We are rooted in tradition with a modern and innovative vision of the wine world.

Our Goal: To make wine approachable for consumers in terms of taste, packaging, pricing, and storytelling

Our Wines: Red, White, Rosé, and Sparkling wines under various AOP and IGP in France, mainly from Provence, Rhône, and Languedoc, as well as Vin de France.

Over the years, our wine ranges have evolved and continue to do so. They are organized as follows:

• Baron Maxime / Baron M: Our most modern and creative cuvées, and also our most recognized. These wines emphasize pleasure and accessibility. Their philosophy is to avoid lengthy explanations and instead encourage a straightforward, educational approach to help consumers gain confidence in their choices and fully enjoy their experience.
• Our Terroir Signatures: We have created our own cuvées from various appellations because we are particularly passionate about these terroirs and believe in their potential. Through these wines, you’ll always find the Baron Maxime signature, bringing a touch of modernity to these traditional French appellations.
• Partner Châteaux & Estates: We represent wines from various Châteaux and Estates in France to diversify our offerings and allow our clients to have a single source for a wide variety of wines. We have selected these partners because we share common values and visions.

Choosing Wines Tree means choosing to live a new wine experience through modernity, innovation, and open-mindedness.