La Collina dei Ciliegi's story is rooted in the entrepreneurial success of Massimo Gianolli’s family, originally in sectors far from agriculture. Over time, this success transformed into a project of giving back to their homeland in Valpantena, Italy. The story begins with Massimo’s father, Armando, who, despite moving to Milan in 1932, maintained a deep connection with the region where he spent his early years. In the 1960s and '70s, Armando began acquiring abandoned lands around Erbin, his childhood village, envisioning its revival. 

In 2005, Massimo founded the wine estate, named after the cherry trees his family planted on the hillside. Over time, the vineyard expanded, embracing a commitment to environmental, social, and governance (ESG) principles. The estate is now a leading winery in the region, producing renowned wines like Amarone. 

The restoration of Erbin village, including the creation of "Ca' del Moro," a sophisticated inn, represents the project's heart. The estate spans 56 hectares, including 31 hectares of vineyards managed with organic practices. Collaborating with esteemed experts, Massimo aims to craft exceptional wines reflecting the terroir of the Valpantena, blending tradition, innovation, and sustainability.